A version of my article originally appeared in a 2007 edition of the Bay Creek Bulletin newsletter.

Go Solar!

by Jim Winkle (updated 27-Apr-2021)

The hailstorm that bombarded the south side of Madison, Wisconsin in the spring of 2006 contained golf-ball sized hail and damaged many roofs. Our roof was totaled, and it got me thinking about roofing alternatives like solar shingles. 

What the hail!

Solar shingles use sunlight to generate electricity for your home very much like traditional photovoltaic (PV) solar panels. This article is about both solar shingles and solar panels. Even if you've already re-shingled, it's a perfect time to think about solar panels. You could save many thousands of dollars in energy bills, and help stop global warming!

We converted to solar in April, 2007. Because of dramatically increased incentives, 2009 and the next few years are THE BEST YEARS to go solar. Note that this this article was written in 2007, and some of the figures (like electric rates, prices, rebates, and labor) will have changed.

Why Go Solar?

Historically, converting to solar electricity was not financially beneficial; people usually lost money. One reason they did it anyway is that they wanted to reduce their contribution to pollution. Electricity seems like a clean energy, but it's actually one of the dirtiest. Greenhouse gases -- which lead to global warming -- and mercury both result from coal-fired power plants, which are collectively the largest source of these pollutants in the U.S.

If you're reading this, I probably don't have to sell you on the idea that global warming is coming. But did you know it's already here? Global warming is dramatically affecting people who live on Baffin Island in Canada today, not some ambiguous futuristic date. In 2007, a team of seven explorers took a four month dogsled journey across the island to document the changes taking place. For example, the Inuit get most of their food from hunting, and the season has been reduced by 40-50% because of loss of ice. The 11,000 native people of Baffin Island are the canaries in the coal mine of global warming.

Jean Bahr, chair of the Geology and Geophysics at UW-Madison, had solar shingles installed in late 2000. Solar prices were higher and financial incentives were less readily available then. She was the first in Madison to stay on the grid (rather than use batteries) under a process called net metering, where the utility purchases any excess energy at current market rates. I spoke with Jean, who also got hit by the hailstorm, and her system is running great! She said "My solar shingles fared better than the traditional shingles on my roof, which were installed at the same time."

But How Much Does it Cost?

Today, there are a couple of financial incentives which make this is an excellent time to go solar! They are:

We asked for two estimates from H&H Electric (no longer in business): one for solar shingles, and one for solar panels. Using the incentives, we saved $5200, and can cover 100% of our electricity usage for an investment (after incentives) of either:

These figures include all the other hardware and installation. They exclude tax ($600 for panels), since I am excluding tax from our utility bill calculations below. The quote is for 1750 watts on the roof, which will initially generate more than 2100 kWh (kilowatt-hours) per year. A kWh is a measurement of an amount of electricity, like pounds is a measurement of weight. We use about 2000 kWh per year.

That's a Lot of Money; Is There a Payback?

If you're like me when I first heard how expensive it was to go solar, you're probably thinking "that's a huge amount of money". Going solar is a lot like owning a house; it's a large expense, but cheaper than renting in the long run. Once you hit the payback period, you have free electricity. 

The payback period is difficult to calculate because there are so many variables, but worst case it looks like about 18 years for solar shingles and 15 years for solar panels (less for you, because of improved incentives; keep reading). The solar shingles are guaranteed for 20 years and the solar panels are guaranteed for 25 years, so we went with panels. 

We'll actually save money in the long run since we'll have ten years of free electricity while they're under warranty, and likely many more years (they're not going to stop producing overnight). By then, electricity will cost about three times what it does now, so this is not an insignificant amount of money; I'll be more specific in the Payback Wrap-up below.

Solar panels being installed on our roof in 2007

For anyone going solar now, there are two additional incentives since we went solar:

They pay 25 cents/kWh, but charge about 14 cents/kWh. Customers sell all of their electricity to MG&E who get the "green tags". (Some people may naturally balk at this, wanting to use their own energy. But our neighbors are already using most of the electricity we generate since we don't use much during the day.) The rate they charge will rise over time but the rate they pay will remain flat, so eventually it would make sense to leave the program. 

The payback calculations assume:

Time-of-Use Details

Something that helps shorten the payback period is the little-known fact that MG&E offers time-of-use (TOU) metering (you can get this whether or not you have PV). Choosing this, we'll pay about twice as much for electricity used during the week between 10am and 9pm (11 on-peak hours), but only about half as much the other 13 hours (off-peak). Weekends and holidays are at the off-peak rate. This works out to about 32% of the hours in a year are on-peak, and 68% are off-peak.

Financially, this will benefit us in two ways: 

The October, 2007 rates (in cents, including the distribution charge) are:

Be careful, TOU metering can work against you, especially if you use air conditioning during the day. We'll win big in the summer since we use fans to draw in cool night air (off-peak) instead of air conditioning (on-peak), and we're generally gone from 9am - 3pm. We may lose some in winter mostly because there's less available solar energy, but also because the furnace fan uses a lot of juice and will kick in during on-peak afternoon hours.

Payback Wrap-up - Free Electricity!

After 15 years, we will generate $7867 from selling high and save $1422 from buying low for a total of $9289, almost our $9400 investment. Everything after that is gravy, and according to my calculations we will save $10,700 in the subsequent ten years while the panels are still under warranty. They'll likely last longer; assuming they survive only another five years, this is a total of $15,400 saved. (It's entirely in the realm of possibility that they'll make it to 40 years, in which case we'd get $37,200 worth of free electricity!)

Could this be Considered a Financial Investment?

You bet! A different way to look at this whole equation is as a decent financial investment. According to my calculations, the return on our investment will be 8.6% for 25 years, 9.8% for 30 years, or 13.1% for 40 years, depending on how long everything lasts. This is more than our credit union pays. Plus we have to pay tax on interest we earn at the CU, but not on energy we generate. Unlike a traditional investment where we'd have to wait until it matures before we get anything, we'll get money back every month because there's no electric bill to pay. That's money we can invest elsewhere.

If we had benefited from the removal of the federal tax cap, these returns become 13.1%, 15.0%, 20.1% (25, 30, 40 years).

Solar Futures (and Past)

There are some exciting changes coming: higher efficiencies and lower prices are almost a certainty. This might tempt me to wait a few years before taking the solar plunge, but there are a few things that made me want to dive in right away.

This is somewhat of a tangent, but an important one. I'm really eager for battery electric cars or at least plug-in hybrids to appear on the market (Mother Earth News article). (PUH cars run on batteries for the first 40 miles, but do have a gas engine for longer trips.) Solar charging an electric vehicle is a technological marriage made in heaven. This could dramatically reduce pollution in this country and increase our energy independence. 

In a largely symbolic move, President Reagan had the solar panels removed from the White House when he moved in, signaling a national mood swing away from renewable energy. If he had embraced PV instead, we might be driving solar charged electric cars today instead of being engaged in an unpopular war over oil.

Is Solar Right for You?

To help decide if solar is right for you in Wisconsin, check out the Focus on Energy website or give them a call at 800-762-7077. They'll help pay for a solar assessment of your house if your contractor doesn't provide it for free. If you're inclined to do your own research, here are some helpful resources.

The cost of going solar is proportional to how much electricity you use. If you find you're using a lot of electricity, compact fluorescent light bulbs are cheap and help tremendously (and have a much longer life). You only need to buy enough to replace your frequently used lights. New refrigerators use less than half the electricity of old ones built before 1993 (footnote 1). Fans use much less energy than an air conditioner. Al Gore has some other excellent suggestions in the October, 2006 Mother Earth News

If the up-front costs are too high, here are two solutions:

To help decide between traditional panels and solar shingles, here are five differences:

If you're in the process of buying a house, that's a perfect time to convert to solar. If you can build this into your mortgage, then you can write it off on your taxes.

In Closing

Going solar is a win-win situation: we'll save money in the long run and we'll dramatically reduce our pollution contribution immediately. The payback period is currently around nine years for those living in Madison.

Here are some other little details all mushed together in one paragraph. There are plenty of sunny days here in the upper-Midwest for PV; these calculations are based on actual solar data collected over many years. The loss from snow cover is minimal since the snow slides off (2% loss for a roof at a 45 degree angle). There's almost no maintenance to PV, and it all runs automatically. What with the sun moving around the sky all day and all year, the angle towards the sun doesn't matter much; it's the amount of light hitting the panels that matters. (In fact, on a day with diffuse clouds the optimal position is not perpendicular to the sun, but rather parallel to the sky.) We have pretty much full sun exposure. Homes with solar sell for more. Squirrels chewed through and broke our wires; make sure installers prevent this by wrapping the wires, routing wires through conduit, or placing screening around the panels. If you have a medium or high income and/or have a lot of tax deductions, make sure the Alternative Minimum Tax doesn't affect your ability to claim the full federal tax credit.

Here is the spreadsheet I created so you can verify the numbers for yourself. You are welcome to use this for personal use only.


Thanks for reading; please let me know if it was helpful! 

© 2007, 2008, 2009, 2021 Jim Winkle. All rights reserved.